Turning complex research into a clear, engaging and branded brochure.
The Institute of Leadership, a professional body for leadership and management development, asked me to turn a Word document of ‘Veteran Productivity Skills research findings into an easy to digest report. The objective was to present the insights in a clear, engaging format that followed their established brand guidelines.
The original content was text and data heavy. The challenge was to transform the information into a well structured, visual and easy to absorb brochure.
I approached the report as a piece of editorial but with a strong consideration of navigation and infographic placement.
Key design strategies included:
• Thoughtful layout and headings to guide the reader
• Infographics to portray complex findings into digestible visuals
• Pull-out quotes and photography to add rhythm and interest
• Consistent brand styling to ensure alignment with the Institute’s visual identity
The final result was a brochure that not only made the research accessible and engaging but also reinforced the Institute’s credibility with a polished, approachable design.
Read Becky’s testimonial below on how she finds working with me.
"Working with Charlotte has been a fantastic experience. Her creativity knows no bounds, and she always manages to capture exactly what we’re looking for in her designs. Beyond her talent, Charlotte is just wonderful to work with - she’s always so responsive and delivers on time, which makes the whole process stress-free. I’ve appreciated her collaborative approach and how easy she makes everything feel. I couldn’t recommend her more highly."